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Awareness of Generational Differences Make Family Giving Easier “Families that are the most successful in their estate and charitable gift planning,” says David A. Stillman, “recognize that each generation views philanthropy in different ways. They keep those differences in mind as they develop their philanthropic goals and strategies.” Sweating for Dollars Twenty years ago, a surgeon in Tacoma, Washington, came up with the quixotic idea of running around a track for 24 hours to raise money for the fight against cancer. After collecting $27,000 in pledges, he realized he could multiply donations by forming teams to run a relay. From that humble start, the American Cancer Society's Relay For Life has mushroomed. More than 3 million Americans will run or walk in 4,400 relays this year, stretching from Miami to Eureka, California, and raise some $300 million. Philanthropy: A Joy...and a Responsibility Giving money to good causes sounds as though it should be the best job in the world – and the easiest. The world, after all, is full of people with critical needs. Time and again, we see their sad and desperate faces peering out at us from photos on agency fundraising materials, pleading with us to help. And there are a lot of good people and nonprofit organizations out there working hard to meet their needs. How difficult can giving away money be? Families That Give Together: Realizing the Benefits of Family Philanthropy Tracy Gary, author of Inspired Philanthropy, is no stranger to the challenges and rewards of raising charitable kids. When Gary was old enough to earn an allowance, her parents gave her 25 cents a week in the form of five nickels—three to spend, save, and invest, respectively; one to lend; and one to give away. By emphasizing charity early, says Gary, her parents instilled her with a love of philanthropy.
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