Heard on the Web: Stories Are a Vital Source of Knowledge

Heard on the Web: Stories Are a Vital Source of Knowledge

News story posted in Marketing on 13 October 2009| comments
audience: National Publication | last updated: 18 May 2011
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Summary

Writing for PhilanTopic, a blog of opinion and commentary from Philanthropy News Digest, Thaler Pekar, a consultant specializing in persuasive message development, helps smart leaders and their organizations find, develop, and share the stories and organizational narratives that rally critical support.

Full Text:

For the full text of this story, go to http://pndblog.typepad.com/pndblog/2009/09/stories-are-a-vital-source-of-knowledge.html

For further reading, see Thaler Pekar's follow-up story entitled The Benefits, and Limits, of Storybanking at http://pndblog.typepad.com/pndblog/2009/10/the-benefits-and-limits-of-storybanking.html



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