Every organization needs a "WOW" factor to capture the donor's interest
and inspire him/her to become part of the mission. Bequest societies
are an effective way to bring the element of surprise to donors while
promoting planned gifts. This Session explores the benefits and
marketing strategies of implementing a bequest society. It will present
practical "How to Get Started" steps, including developing membership
policies, choosing a name, offering perks, identifying donors, and
meeting budget considerations. Ways to create and expand a marketing
plan that attracts new members, builds on an already existing bequest
society, and communicates the "WOW" of your organization, will also be
discussed.
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