The author outlines a three-year plan of action to begin, implement and
sustain a proactive planned giving fundraising effort. The plan
involves work for board members, staff, volunteers, donors, prospects,
professional advisors and family members of some of these groups. She
suggests that a successful planned giving program incorporates gift
planning into all donor and prospect cultivations and solicitations.
Syllabus for Gift Planners code: 4.0
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