Many gift planners are not aware of the significant benefits to the
donor of gifts of hard-to-value assets, such as closely-held business
interests and appreciated real estate (including farm property,
undeveloped property, apartment buildings, etc.). In addition, gift
planners are often not familiar with how to structure and accept such
gifts. In an increasingly competitive environment for charitable
dollars, it is critical that gift planners know how to take advantage
of every asset their donors may be able to give, not just stock and
cash.
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