IRS Confirms that Internet Fundraising is Permitted

IRS Confirms that Internet Fundraising is Permitted

News story posted in Information Release on 16 April 2013| comments
audience: National Publication | last updated: 16 April 2013


The IRS has confirmed via an information letter that no prohibition exists against a 501(c)(3) organization using an internet fundraising platform to raise funds. The letter does state that web site or e-mail solicitations should comply with the same rules that apply to other solicitations and that organizations must ensure they structure their fundraising programs in a manner consistent with 501(c)(3) status.

INFO 2013-0001

Full Text:

Person to Contact and ID Number: * * *
Contact Telephone Number: * * *

UIL: 501.03-00
Release Date: 3/29/2013

Date: January 15, 2013

The Honorable Peter Welch
Member, U.S. House of Representatives
30 Main Street, Suite 350
Burlington, VT 05401

* * *

Dear Congressman Welch:

This letter responds to your email dated November 28, 2012. You asked whether using * * * to raise funds for an organization establishing a * * * project would prevent potential future qualification by the organization as a charity described in section 501(c)(3).

No prohibition exists against a 501(c)(3) organization using an internet fundraising platform to raise funds. Web site or e-mail solicitations should comply with the same rules that apply to other solicitations. An organization that intends to apply for recognition of 501(c)(3) status and wants to raise funds, whether via the internet or otherwise, must ensure that it structures its fundraising programs in a manner consistent with 501(c)(3) status.

The organization must consider any fees that a fundraiser or any other private party may charge and determine whether payment of such fees, and any other aspect of the arrangement between the organization and the private party, is reasonable and is consistent with 501(c)(3) status.

A 501(c)(3) organization must not be organized or operated for the benefit of private interests, such as the creator or the creator's family, shareholders of the organization, other designated individuals, or persons controlled directly or indirectly by such private interests. No part of the net earnings of a section 501(c)(3) organization may inure to the benefit of any private shareholder or individual. A private shareholder or individual is a person having a personal and private interest in the activities of the organization. The organization should consider whether payments or benefits to fundraisers or other private parties may be excessive or may constitute impermissible direct or indirect private benefit or private inurement. For more information on private benefit and inurement, see Publication 4221-PC,Compliance Guide for 501(c)(3) Public Charities, available at

An organization that provides something of value to donors in exchange for donations must consider carefully the possibility that doing so may violate the rules against private benefit or private inurement, and must comply with any substantiation and disclosure requirements for quid pro quo contributions. For more information, see Publication 4221-PC and Publication 1771, Charitable Contributions, Substantiation and Disclosure Requirements, at

An organization that is raising funds and has not yet received recognition as exempt from tax under section 501(c)(3) should make clear in its solicitation materials (whether a website or otherwise) that it has not received 501(c)(3) recognition and that, therefore, contributions may not be deductible. This statement should be conspicuous and easily recognizable in the solicitation. See for more information.

An organization applying for recognition of 501(c)(3) status must describe its actual and planned fundraising activities in its application (Form 1023, Application for Recognition of Exemption under Section 501(c)(3) of the Internal Revenue Code), and must report any expenses incurred with regard to fundraising, both on Form 1023 and in its annual information returns (Form 990, Form 990-EZ or Form 990PF, whichever applies).

In addition, the organization should consider any state laws and regulations that may apply to internet fundraising by non-profit or tax-exempt organizations. For more information, see

This letter is for informational purposes only and is intended to provide general statements of well-defined law. It is not a ruling and may not be relied on as such. See Rev. Proc. 2013-4, 2013-1 I.R.B. 126 (or its successor). This letter will be made available for public inspection. The Internal Revenue Service will delete any name, address and other identifying information as appropriate under the Freedom of Information Act. See Announcement 2000-2, 2000-2 I.R.B. 295. If you have any questions, please contact the person whose name and telephone number are shown in the heading of this letter.

    • Sincerely,

      Lois G. Lerner
      Director, Exempt Organizations

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